Jay-Z to Perform at 2027 Super Bowl Halftime Show

Jay-Z will headline the 2027 Super Bowl halftime show on Feb. 14 at SoFi Stadium in Inglewood, California. The announcement, made Monday night by the NFL, Apple Music, and Roc Nation, confirms the rapper’s move from behind-the-scenes production to the main stage.

A promotional video for the reveal showed the artist sitting in SoFi Stadium surrounded by goats, accompanied by the caption "GOAT's out of bag." This follows days of speculation regarding the lineup for the upcoming league championship game. The stadium is also the site where Jay-Z concluded his "Jay-Z 30" concert run over the weekend. That tour began with three shows at Yankee Stadium in New York, continued in London, and ended in Southern California.

Roc Nation has partnered with the NFL since 2019 to advise on and produce the league's entertainment presentations. At the start of that partnership, Jay-Z told NFL Commissioner Roger Goodell that if the collaboration was about him performing at the Super Bowl, they could end the conversation. Seven years later, the arrangement has shifted to feature him as the primary act.

The 2027 performance will follow a recent lineage of high-profile artists who have headlined the event. Past performers have included Shakira and Jennifer Lopez, Rihanna, Kendrick Lamar, and The Weeknd. Jay-Z, born Shawn Carter, has won 25 Grammy Awards and received 89 nominations. His nomination count is the second-highest in history, trailing only his wife, Beyoncé, who has performed at two Super Bowls.

His musical catalog includes albums such as "Reasonable Doubt," "The Blueprint," and "The Black Album," as well as hit songs like "Hard Knock Life (Ghetto Anthem)" and "99 Problems." His 1996 debut album, "Reasonable Doubt," was inducted into the Grammy Hall of Fame last year. He also collaborated with Alicia Keys on "Empire State of Mind."

Beyond music, Jay-Z co-founded Roc-A-Fella Records and established Roc Nation in 2008. He built the latter into an entertainment company that manages artists and athletes. He became the first rapper inducted into the Songwriters Hall of Fame in 2017 and joined the Rock & Roll Hall of Fame in 2021.

Streaming data from previous events shows the financial impact of halftime selections. In February, a performer's songs gained sharp traction across streaming charts, playlists, and music discovery platforms in the hours following the show. The next morning, that artist held the top six spots on Spotify's Top 50 U.S. chart, with another song at No. 8. Eleven other tracks by that artist ranked in the Top 50 at the time.