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Business · National

Lana Condor stars in six-part holiday microseries with her husband

The two-minute episodes on the Fetch app feature brand integrations from Dove and Breyers, with new installments dropping every three days until December.

By Isaac Medina ·

Illustration for: Lana Condor stars in six-part holiday microseries with her husband
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Lana Condor and her husband Anthony De La Torre will star in a six-part holiday microseries called The Receipt. The project launches on the Fetch app and social media platforms. Each episode runs between two and four minutes long.

Condor, known for the series All the Boys I’ve Loved Before, plays a character named Chloe. After a mix-up with a holiday tote bag, she must locate a mysterious stranger named Max. Her best friend, Liam, helps her solve the puzzle. The character is played by digital content creator Eric Sedeño. Chloe identifies Max by tracking clues from his everyday purchases.

De La Torre, who portrayed the young Jack Sparrow in Pirates of the Caribbean: Dead Men Tell No Tales, plays the other lead. The series uses a format designed for short-form viewing. Brad Spychalski, head of brand and consumer marketing at Fetch, said the company is moving toward scripted content that goes beyond traditional product placement.

"We wanted to make something people would genuinely want to watch, not something that felt like an ad they had to sit through," Spychalski said in a statement. He described the plot as having the elements of a classic holiday rom-com, including a missed connection and a love story. He compared the tone to a mix of Cinderella and Hallmark movies, but structured for modern viewing habits.

Brand partners are integrated into the storyline. Companies such as Dove, Betty Crocker, and Breyers appear in the episodes. Viewers earn Fetch Points by watching clips in the app and buying qualifying products. They can redeem these points for gift cards.

Spychalski argued that placing a product in a scene is no longer enough for marketers. He said brands are now woven authentically into the story itself. This extends the connection from the screen into the daily shopping experiences of the audience. He claimed this drives real outcomes between the brand and its viewers.

Sedeño noted that the project reflects a shift in the creator economy. He said creators are moving beyond sponsored posts to act and tell larger stories. "I love that Fetch didn’t just bring creators in to help promote a show. They actually made us part of the entertainment," he said in a statement. He expects to see more of this trend in the industry.

The launch episode will debut, followed by fresh installments every 72 hours through December 18. Fetch is a rewards app that lets users earn points from shopping, dining, and playing mobile games. The company said over $100 million in rewards will be redeemed from the app this holiday season.

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