Retail: Anthropologie opens first Maeve store in Philadelphia area

Anthropologie will open the first Maeve boutique in the Philadelphia area on November 5 at the Suburban Square in Ardmore. The store is the third standalone Maeve location in the United States, following openings in Raleigh, North Carolina, in October 2025, and Atlanta in January 2026.

Mindy Massey, the global executive director of retail at Anthropologie Group, described the Ardmore location as a homecoming for the brand. Anthropologie’s original store opened in Wayne in 1992. Massey stated that direct-to-consumer data indicated high index strength for the Maeve customer base in the Ardmore area. She noted that the location allows the company to connect with a multi-generational customer base, including mothers and daughters shopping together. Massey said customers range in age from their 20s to their 80s.

Maeve launched in 2005 as an in-house label for Anthropologie. The brand focuses on wearable clothing and accessories that customers can style in various ways. Massey said the brand offers optionality through color expression and different textures. The new store is smaller than a typical Anthropologie location, measuring between 2,500 and 3,500 square feet compared to approximately 10,000 square feet for standard stores.

The interior design for the Maeve boutiques is led by Rebecca Fisher, Anthropologie’s global director of store environment, who is based in Philadelphia. Fisher sourced inspiration from various sources to create the store’s aesthetic. The space features a custom storefront with scalloped brass door pulls. Inside, the store includes a striped green tile inset in oak flooring and brass floor inlays. The dressing rooms feature hand-painted ceilings, scalloped lighting, and illuminated mirrors.

Approximately 30 to 35 percent of the merchandise in the Ardmore store will be exclusive Maeve products available only in the boutique. Other brands included in the assortment are Rowing Blazers, Mignonne Gavigan, Nike, Susan Alexandra x Anthropologie, and Salt & Stone. The store will offer complimentary styling and concierge services. These services include virtual appointments and advice on packing or gift selection. The register will include a round-up option to support the Girls First Institute, a professional development program for women.

Massey said the store will hold in-person events in partnership with local artisans and businesses. She stated that each store is empowered to connect with its local community in an authentic way. On opening day, the first 100 shoppers will receive surprise treats. All customers will receive complimentary coffee and mini floral bouquets. The store will also offer complimentary chain-stitching on purchases.

The boutique is located at 115 Coulter Avenue, Suite 100, Ardmore. The store is scheduled to hold a series of in-store styling events in December. Details for those events will be released on social media or available in-store.