WRAP to Fund 4,056 Lyft Credits for Halloween Weekend in Northern Virginia
The nonprofit's SoberRide program will provide up to $15 per ride for residents 21 and older on Friday and Saturday nights to reduce impaired driving.
By Isaac Medina ·
In 2024, 29.2 percent of traffic fatalities in the United States involved an intoxicated driver. The Washington Regional Alcohol Program (WRAP) cites this National Highway Traffic Safety Administration statistic to underscore the risk during the Halloween weekend. The organization is returning its SoberRide initiative to provide free Lyft rides in the region.
The program began in 1991. It has facilitated more than 100,000 safe rides since then. WRAP operates the service on high-risk dates such as Super Bowl Sunday, St. Patrick's Day, Cinco de Mayo, Independence Day, and the winter holidays. Last Halloween, 4,056 residents in the D.C. region utilized the service. The organization is also participating in Red Ribbon Week at Alexandria City Public Schools from October 23 to 31.
WRAP president Kurt Erickson noted that Halloween poses specific dangers for younger motorists. He pointed to NHTSA data indicating that 54 percent of traffic crash fatalities among drivers aged 21 to 34 between 2019 and 2024 involved drunk driving. The nonprofit aims to encourage these individuals to avoid operating vehicles after drinking.
Rides are available from 10 p.m. to 4 a.m. on Friday, October 30, and Saturday, October 31. Residents aged 21 and older can access the offer by entering a SoberRide code in the payment section of the Lyft app. Each code provides a credit of up to $15. Codes will be available at soberride.com at 9 p.m. on both nights.
The service covers Lyft's operational area. This includes the City of Alexandria, Washington, D.C., and portions of Arlington, Fairfax, Loudoun, and Prince William counties. It also extends to the cities of Fairfax, Falls Church, Manassas, and Manassas Park. In Maryland, the program covers Montgomery and Prince George's counties, as well as Bowie, College Park, District Heights, Gaithersburg, Glenarden, Greenbelt, Hyattsville, Laurel, Mount Rainier, New Carrollton, Rockville, Seat Pleasant, and Takoma Park.
