85-year-old Martha Stewart calls Halloween costume 'insensitive'

Martha Stewart, 85, admitted on Sunday that her Halloween costume depicting a homeless person was "insensitive and not funny" following a wave of online criticism. The businesswoman removed the photo from her personal Instagram account after the post generated widespread backlash over the weekend.

In a written apology posted on November 1, Stewart acknowledged the economic struggles of her audience. She stated, "I know many people are suffering economically." Stewart noted that it was difficult to admit she had made a mistake, adding that she was "very sorry."

The original photo, shared on October 31, showed Stewart wearing ripped clothing with dirt smeared on her face. She held a sign that read, "I am hungry. Help me." Social media users quickly labeled the image as tone-deaf and out of touch, arguing that the costume trivialized a persistent social issue.

Stewart also addressed the controversy in a statement to Page Six. She said her intention was to raise awareness about homelessness, which she described as one of America's greatest challenges. Stewart claimed she has spent considerable effort supporting charities that combat homelessness, though she conceded the costume was not her intent.

This incident follows Stewart's public appearance at the Pre-Grammy Gala in Los Angeles on January 31, 2026. The apology marks a rare public admission of error for the media personality, who has historically maintained a curated public image. The backlash highlights the tension between celebrity self-presentation and the lived realities of working families facing economic hardship.

Stewart said she remains committed to making a difference in the fight against homelessness. Her apology came less than 24 hours after the photo was posted, signaling a rapid response to the digital feedback loop that often shapes modern celebrity narratives.